Rhetorical and Critical Approaches to Public Relations II - Brossura

Brossura

ISBN 10: 0805864245 ISBN 13: 9780805864243

Casa editrice: Routledge, 2009

Riassunto

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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Informazioni sull'autore

Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0805864245
• ISBN 13: 9780805864243
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 392
• Redattore: Heath Robert L., Toth Elizabeth L., Waymer Damion
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania