This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice.
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: USED_GOOD. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Codice articolo G0807758884I3N10
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Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.65. Codice articolo 0807758884-2-4
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Condizione: USED_GOOD. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.65. Codice articolo bk0807758884xvz189zvxgdd
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Da: GF Books, Inc., Hawthorne, CA, U.S.A.
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