Buyer/Consumer Information Processing - Brossura

 
9780807896891: Buyer/Consumer Information Processing
Brossura
ISBN 10: 0807896896 ISBN 13: 9780807896891
Casa editrice: University of North Carolina Press Enduring Editions, 1974

Sinossi

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
University of North Carolina Press Enduring Editions
Data di pubblicazione
1974
Lingua
Inglese
ISBN 10 
0807896896
ISBN 13 
9780807896891
Rilegatura
Copertina flessibile
Numero di pagine
440
Redattore
Hughes G. David
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780807812358: Buyer/Consumer Information Processing

Edizione in evidenza

ISBN 10:  0807812358 ISBN 13:  9780807812358
Casa editrice: The University of North Carolina..., 1974
Brossura