YUGO: The Rise and Fall of the Worst Car in History - Brossura

Vuic, Jason

 
9780809098958: YUGO: The Rise and Fall of the Worst Car in History
Brossura
ISBN 10: 0809098954 ISBN 13: 9780809098958
Casa editrice: Hill & Wang, 2011

Sinossi

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History.

Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.

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Informazioni sull?autore

Jason Vuic is an assistant professor of modern European history at Bridgewater College in Bridgewater, Virginia. He lives in Staunton, Virginia, with his wife, Kara.

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Editore
Hill & Wang
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0809098954
ISBN 13 
9780809098958
Rilegatura
Copertina flessibile
Numero di pagine
280
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780809098910: The Yugo: The Rise and Fall of the Worst Car in History

Edizione in evidenza

ISBN 10:  0809098911 ISBN 13:  9780809098910
Casa editrice: Hill & Wang Pub, 2010
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