Shaping Information: The Rhetoric of Visual Conventions

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9780809325023: Shaping Information: The Rhetoric of Visual Conventions

From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. 

 

In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. 

 

Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.

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About the Author:

Charles Kostelnick, a professor and chair of the Department of English at Iowa State University, is a coauthor, with David D. Roberts, of Designing Visual Language: Strategies for Professional Communicators.  

 

Michael Hassett is Director of Implementation at Envision Technology Solutions in Midvale, Utah. He has taught at Brigham Young University and is the author of numerous articles on rhetoric and the teaching of writing.

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Kostelnick, Charles
Editore: Southern Illinois Univ
ISBN 10: 0809325020 ISBN 13: 9780809325023
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Descrizione libro 2003. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria TX-9780809325023

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Descrizione libro Southern Illinois University Press, United States, 2003. Hardback. Condizione libro: New. Language: English . Brand New Book. From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communicationtext design, data displays, illustrationsis shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business. Codice libro della libreria AAN9780809325023

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Charles Kostelnick; Michael Hassett
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Descrizione libro Southern Illinois University Press, United States, 2003. Hardback. Condizione libro: New. Language: English . Brand New Book. From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communicationtext design, data displays, illustrationsis shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business. Codice libro della libreria AAN9780809325023

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Charles Kostelnick; Michael Hassett
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Descrizione libro Southern Illinois University Press, United States, 2003. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communicationtext design, data displays, illustrationsis shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business. Codice libro della libreria BTE9780809325023

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Descrizione libro Southern Illinois University Press. Hardback. Condizione libro: new. BRAND NEW, Shaping Information: The Rhetoric of Visual Conventions, Charles Kostelnick, Michael Hassett, From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communicationtext design, data displays, illustrationsis shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, "Shaping Information: The Rhetoric of Visual Conventions" explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. "Shaping Information: The Rhetoric of Visual Conventions" is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.". Codice libro della libreria B9780809325023

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Descrizione libro Southern Illinois University Press, 2003. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0809325020

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