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The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture.
By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone.
Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
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Informazioni sull?autore
Vickie Rutledge Shields is Associate Professor of Telecommunications and Women's Studies at Bowling Green Sate University, where she is Director of the Women's Studies Program. Dawn Heineken teaches women's studies at the University of Louisville.
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Measuring Up: How Advertising Affects Self-Image: Staging Gender, Shaping Sound in Early Modern England
Editore:
University of Pennsylvania Press, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Measuring Up : How Advertising Affects Self-Image
Editore:
University of Pennsylvania Press, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 5563960-20
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Measuring Up: Staging Gender, Shaping Sound in Early Modern England
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University of Pennsylvania Press
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Measuring Up: How Advertising Affects Self-Image
Editore:
University of Pennsylvania Press, 2002
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780812217919. Codice articolo 4314703
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Measuring Up : How Advertising Affects Self-Image
Editore:
University of Pennsylvania Press, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 5563960-20
Quantità: 1 disponibili
Foto dell'editore
Measuring Up : How Advertising Affects Self-Image
Editore:
University of Pennsylvania Press, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
Antico o usato
Brossura
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 5563960-20
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Measuring Up
Editore:
University of Pennsylvania Press, US, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Da: Rarewaves USA, OSWEGO, IL, U.S.A.
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Paperback. Condizione: New. The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. Codice articolo LU-9780812217919
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Measuring Up
Editore:
University of Pennsylvania Press, US, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
Nuovo
Paperback
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: New. The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. Codice articolo LU-9780812217919
Quantità: Più di 20 disponibili
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Measuring Up: Staging Gender, Shaping Sound in Early Modern England (Paperback or Softback)
Editore:
University of Pennsylvania Press 1/15/2001, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Paperback or Softback
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
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Paperback or Softback. Condizione: New. Measuring Up: Staging Gender, Shaping Sound in Early Modern England 0.74. Book. Codice articolo BBS-9780812217919
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Measuring Up: How Advertising Affects Self-Image
Editore:
University of Pennsylvania Press, 2001
ISBN 10: 0812217918
ISBN 13: 9780812217919
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 376. Codice articolo C9780812217919
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