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Sinossi
A high-tech business expert explains how to make the Web an integral part of corporate strategy, offering real-life examples of companies that have successfully incorporated Internet technology, and shares practical strategies on how to increase sales, profits, and customers with the Web. 25,000 first printing. Tour.
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Informazioni sull?autore
<b>Patricia B. Seybold</b> is the founder and CEO of the Boston-based Patricia Seybold Group, a worldwide business and technology consulting firm. Its clients include Ameritech, Arthur Andersen, Clorox, Hewlett Packard, the International Monetary Fund, Microsoft, State Street Bank, and Warburg Pincus.
Dal risvolto di copertina interno
bold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business must read. Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infra-structure that seamlessly blends a company's e-commerce initiative with its overall business. <br><br>It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. Some examples:<br><br><br>National Semiconductor made huge improvements to its bottom line by <b>targeti
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Customers.com: How to Create a Profitable Business Strategy for the Internet and
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Gebundene Ausgabe. Condizione: Sehr gut. 8. Auflage, 1998, Namenseintrag * Schutzumschlag: etwas abgerieben * Seiten: leichte Lesespuren. Codice articolo RN-MSC8-7STE
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Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
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Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.47. Codice articolo G0812930371I2N00
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Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond Seybold, Patricia B. and Marshak, Ronni T.
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Gebundene Ausgabe. Condizione: Sehr gut. 384 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Codice articolo 314317
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Customers. Com : How to Create a Profitable Business Strategy for the Internet and Beyond
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Crown Publishing Group, The, 1998
ISBN 10: 0812930371
ISBN 13: 9780812930375
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Condizione: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo F02C-02242
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