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"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki!
Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.
In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
KENNETH ROLNICKI (Chicago, IL) is president of On Line Computers, a computer reseller. He has over 30 years of channel management experience, and nine years of experience as a seminar leader, teacher, and consultant.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Managing Channels of Distribution
Da: NW Book Rescue, Hubbard, OR, U.S.A.
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hardcover. Condizione: Good. Good clean copy. Minimal signs of wear. Codice articolo SFRC-20260420-0030-4.4M-U1768
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
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HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condizione: Very Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Codice articolo 00103170703
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Editore:
HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Codice articolo 00103127752
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Managing Channels of Distribution
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Amacom Books (edition 50665th), 1998
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ISBN 13: 9780814403358
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Hardcover. Condizione: Very Good. 50665th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0814403352-11-6
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Managing Channels of Distribution
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_467460461
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Managing Channels of Distribution
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Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0814403352I4N01
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Managing Channels of Distribution : The Marketing Executive's Complete Guide
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4634335-6
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Managing Channels of Distribution : The Marketing Executive's Complete Guide
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Codice articolo 56381835-75
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Editore:
HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Codice articolo CIN0814403352G
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Foto dell'editore
Managing Channels of Distribution: The Marketing Executive's Complete Guide
Editore:
HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
Antico o usato
Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Very Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Codice articolo CIN0814403352VG
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Quantità: 1 disponibili