Articoli correlati a Creating Brand Loyalty: The Management of Power Positioning...
Sinossi
One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Czerniawski Richard D Maloney Michael W
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Creating Brand Loyalty: The Management of Power Positioning...
Foto dell'editore
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-T-035-01792
Quantità: 2 disponibili
Foto dell'editore
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.36. Codice articolo G0814405010I3N00
Quantità: 1 disponibili
Immagini fornite dal venditore
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs2321859238
Quantità: 1 disponibili
Foto dell'editore
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780814405017
Quantità: 1 disponibili
Foto dell'editore
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780814405017
Quantità: 1 disponibili
Immagini fornite dal venditore
Creating Brand Loyalty: The Management Power of Positioning and Really Great Advertising: The Management of Power Positioning and Really Great Advertising
Editore:
Amacom 01.09.1999., 1999
ISBN 10: 0814405010
ISBN 13: 9780814405017
Antico o usato
Brossura
Da: NEPO UG, Rüsselsheim am Main, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Gut. 240 Seiten sauberes Exemplar aus einer wissenchaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969 22,6 x 19,1 x 2,5 cm, Taschenbuch. Codice articolo 366913
Quantità: 1 disponibili
Foto dell'editore
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Da: HPB-Diamond, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_434997405
Quantità: 1 disponibili
Foto dell'editore
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Da: HPB Inc., Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_436685691
Quantità: 1 disponibili