Wireless, Inc: Using Mobile Devices and Wireless Applications to Connect With Customers, Reduce Costs, and Maximize Profits - Rilegato

Settles, Craig

 
9780814407257: Wireless, Inc: Using Mobile Devices and Wireless Applications to Connect With Customers, Reduce Costs, and Maximize Profits
Rilegato
ISBN 10: 0814407250 ISBN 13: 9780814407257
Casa editrice: Amacom Books, 2002

Sinossi

Presenting case studies that examine how real people and organizations are actually using wireless techniques, this book features the methodology that the author has used to help countless companies develop their wireless strategies and tactics. It contains a step-by-step guide to creating a business plan for mobile strategy and features examples from almost 50 vendors and organizations, such as BMW, Citysearch, Avantgo, RIM and SkyTel, who are using wireless successfully today. The author provides readers with detailed strategies on how to reduce costs, increase revenues and run their businesses more efficiently by deploying wireless technology. He also shows readers how to do financial calculations to determine the ROI for wireless applications. This book should be of interest to IT and business managers, e-business professionals and marketers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Settles Craig

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Amacom Books
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0814407250
ISBN 13 
9780814407257
Rilegatura
Copertina rigida
Numero di pagine
382
Contatto del produttore
non disponibile
Persona responsabile
non disponibile