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Early Warning - Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies - Rilegato
Sinossi
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" -- when market realities outpace corporate strategies. <i>Early Warning</i> reveals how to:
* Change strategy to meet new realities
* Learn from the mistakes of others via the book’s eye-opening stories
* Avoid common tactics like benchmarking and using consultants, which may do more harm than good
* Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.
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Informazioni sull?autore
Ben Gilad is the president of the Fuld-Gilad-HerringAcademy of Competitive Intelligence in Boston. Hehas trained the majority of the competitive intelligence(CI) managers at Fortune 500 companies. Hehas been interviewed by The New York Times,BusinessWeek, The Wall Street Journal, and others.
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Early Warning
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Amacom, New York, 2004
ISBN 10: 0814407862
ISBN 13: 9780814407868
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