Sinossi
Business success depends not only on visionary ideas but also on the ability to get employees, investors, potential partners, and customers to "buy-in" to those ideas. This work presents the language of leadership used by the most influential leaders in business, politics, and other arenas.
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Informazioni sull?autore
Mark S. Walton is CEO of the Center for Leadership Communication, based in Chapel Hill, North Carolina. For more than a decade he was CNN’s Chief White House and Senior Correspondent, becoming one of the most visible and respected journalists in network news. He is the recipient of numerous honors, including the prestigious Peabody Award. Walton also teaches at the University of North Carolina’s business school and is Professor of Leadership in the U.S. Navy’s Advanced Management program.
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0814407889I4N00
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Generating Buy-In: Mastering the Language of Leadership
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Condizione: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Codice articolo BVV.0814407889.G
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Generating Buy-In: Mastering the Language of Leadership
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0814407889I4N00
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Generating Buy-In: Mastering the Language of Leadership
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_465646764
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Generating Buy-in : Mastering the Language of Leadership
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 10589144-75
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Generating Buy-in: Mastering the Language of Leadership
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American Management Association, 2004
ISBN 10: 0814407889
ISBN 13: 9780814407882
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Hard Cover. Condizione: vg+. Condizione sovraccoperta: vg. xx 108 pages; contents clean; very light shelf wear to edges of dj. Hardcover (dj). Codice articolo 197167
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Generating Buy-In: Mastering the Language of Leadership
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AMACOM - American Management Association, New York, et al., 2004
ISBN 10: 0814407889
ISBN 13: 9780814407882
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Da: gearbooks, The Bronx, NY, U.S.A.
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Hardcover. Condizione: Brand New. Condizione sovraccoperta: Brand New. Pema Studio (Jacket Design) (illustratore). © 2004 Mark S. Walton. 108 + xviii pp. Stated first printing! Copy and dust jacket in pristine state. Synopsis: Buy-in can be defined as the understanding, commitment, and action of people working to achieve strategic objectives. In 21st-century business, buy-in has become a crucial asset, and the ability to generate it has emerged as the leadership competency. The achievement of buy-in depends heavily on the communication skills of the seller, the executive, or whoever is asking us to believe, to act, to buy. Generating Buy-In presents a language of leadership common to the most masterful influencers in business, politics, law, and other arenas. The author describes how to use this language to build strategic stories that project a positive future, even when the immediate news may be less than ideal. Generating Buy-In offers examples of individuals and organizations that have used this method, including Jack Welch, Ted Turner, several U.S. Presidents, Coca-Cola, and the U.S. Army. These and other examples, plus exclusive interviews, illustrate how powerful leadership communication can bring unprecedented buy-in throughout any organization. The book features valuable tools, including sample business scenarios, a full chapter of Q & A, and a design process for creating custom buy-in exercises and transferring the lessons of the book to actual workplace settings (Amazon). Codice articolo 5vBc0046
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Generating Buy-In: Mastering the Language of Leadership
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Condizione: New. Satisfaction Guaranteed or your money back. Codice articolo 0814407889
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