When it comes to copy, what works in the brick-and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people’s attention today. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts.
Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
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Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.Dalla quarta di copertina:
Web Copy That Sells belongs on the desktop of any e-marketer who wants to make more sales and profits without spending a nickel more on advertising. Maria’s Web copy tips and techniques are like oxygen that’ll breathe more life into your websites and e-mail campaigns. Chapter 5 alone is worth 100 times the price you’ll pay for this copywriting book.”
— Alex Mandossian, Web Traffic Conversion Strategist and CEO of Heritage House Publishing, Inc.
“Maria Veloso’s Trifecta Neuro-Affective Principle is the most psychologically persuasive blueprint for writing copy I’ve ever come across, both online and offline.”
— Diane Eble, author of 11 books,professional book publishing Coach/consultant, and copywriter, WordsToProfit.com
“The Trifecta Neuro-Affective Principle that Maria Veloso teaches in this book is a compelling way to change prospects’ minds in favor of your product or service, cause them to subconsciously ‘feel right’ about your offer, and cause them to look no further than your product or service to fulfill their needs. This formula alone is worth more than the book’s weight in gold!”
—Elin Bullmann, www.TheWriteEffect.com
“Web Copy That Sells is the only book on the market that can teach anyone how to write psychologically mesmerizing sales copy that gets readers salivating for your product or service. You simply won’t know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketer’s desktop.”
— Joel Christopher, Master List Builder, Publisher of Access-2-Success ezine
“After spending thousands of dollars getting information from almost every Internet and marketing expert out there, I can say, without a doubt, Web Copy That Sells is the best investment that anyone wanting a profitable career on the Internet could make.”
— Rick Miller, Certified Master of Web Copywriting, author of Internet Mind Control,
and founder of ScientificInternetMarketing.com
“Without a doubt, Maria Veloso ‘wrote the book’ on how to turn a website into a selling machine. Web Copy That Sells is among the most important marketing books ever written. It should be required reading for all Internet marketers, webmasters, and copywriters. Maria has simplified the craft of writing direct-response web copy down to an easy, step-by-step blueprint that is so appealing even my wife has decided to become a copywriter!”
— Tim Russ, Editor, Candle Light Magazine
“Maria, I’m very impressed with your book! You’re the first one to really make a convincing argument and show concrete evidence why writing for the Web (especially e-mail copy) is quite different from writing for the offline markets in several aspects. Thanks for your enlightening material.”
— Kevin Wilke, founder of PureNetProfits.com and cofounder of NitroMarketing.com
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97808144130430000000
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Descrizione libro AMACOM, 2009. Paperback. Condizione libro: New. Codice libro della libreria P110814413048
Descrizione libro AMACOM. PAPERBACK. Condizione libro: New. 0814413048 New Condition. Codice libro della libreria NEW6.1361461