The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development

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9780814413784: The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development

There may be no more iconic American brand than Harley-Davidson. But like many storied companies, Harley has had to evolve to stay on top and at times its very existence has been threatened. Practically extinct in the mid-1980's, the company began a miraculous turnaround centered on a product development and manufacturing revolution. With dramatic improvements in efficiency and bottom-line results, Harley returned to dominance. At the core of this incredible story was author Dantar Oosterwal, who brings the transformation of Harley-Davidson to life in "The Lean Machine". Filled with crucial lessons for any product development environment, it's also a great American success story.

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Book Description:

Some things never change. Harley-Davidson is still the great, iconic American motorcycle. But like many storied companies, Harley has had to evolve to stay on top, even to stay in existence. From near-extinction in the early eighties, it has risen to worldwide recognition for management excellence and innovation. The Lean Machine is an inside look at how Harley-Davidson was able to adapt in an ever-changing world and accelerate product development. Rooted in Japanese productivity improvement techniques, Knowledge-Based Product Development helped fuel Harley’s incredible period of sustained growth.

Even after the company earned the PDMA Corporate Innovator Award in 2003, Dantar Oosterwal, a Harley-Davidson executive, took the improvement a quantum leap further. By implementing Lean Product Development techniques, Harley realized an unprecedented fourfold increase in throughput in half the time, powering annual growth of more than ten percent.

In The Lean Machine, Oosterwal shows the day-to-day transformation at Harley and identifies universal change and improvement issues, so that companies in any industry can incorporate Knowledge-Based Innovation—with predictably excellent results.

From the Inside Flap:

Like many celebrated companies, Harley-Davidson has soared, faltered, nearly died, and come back to life as a robust, iconic institution. And like all enduring companies, it learned that the constant push to improve and innovate is essential for staying on top—and even for staying in existence.

The Lean Machine is an intriguing, behind-the-scenes account of Harley-Davidson’s remarkable post-bankruptcy growth period, spurred largely by radical improvements to its product development processes. As director of product development, author Dantar Oosterwal was instrumental in applying lean principles to the realm of product development (principles made famous by Toyota’s vaunted production system). The result was the highly efficient and effective “Knowledge-Based Product Development”—a revolutionary system that reduced development time by half, and quadrupled new product development throughput.

Combining a probing, nuanced examination of the product development process with a sweeping systems approach to understanding its full scope and impact on an organization, The Lean Machine traces the evolution that the Harley-Davidson product development team underwent as it moved to its breakthrough process of cadence, flows, and set-based designs, stopping along the way to:

· Explore the far-reaching effect of “firefighting,” which funnels huge amounts of time, money, and human resources into fixing last-minute problems.

· Pinpoint the hidden problem of “False Positive Feasibility,” which dooms many projects developed with common phase-gate processes.

· Explain the remarkably practical, low-tech oobeya process for visually documenting targets, objectives, and workflow.

· Uncover the powerful results achieved by building product development on a foundation of planned, experiential learning cycles.

· Make a persuasive case for adopting a “combat planning” approach to product development, which is better suited to turbulent conditions.

Packed with actual data, true stories, and engaging, first-person narrative, The Lean Machine gives you deep insights and reliably effective strategies for using Knowledge-Based Product Development to radically improve your own systems, developing more new products in much less time—and with predictably excellent results.

Dantar P. Oosterwal has led global innovation improvements as vice president of innovation at Sara Lee and as director of product development at Harley-Davidson. Dantar holds a B.S. degree in Mechanical Engineering from the University of Michigan, and a master’s degree in Management from the Sloan School of Management at MIT. He lives in Batavia, Illinois.

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Oosterwal, Dantar P.
Editore: AMACOM (2010)
ISBN 10: 0814413781 ISBN 13: 9780814413784
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Murray Media
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Descrizione libro AMACOM, 2010. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P110814413781

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Oosterwal, Dantar P.
Editore: AMACOM
ISBN 10: 0814413781 ISBN 13: 9780814413784
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Descrizione libro AMACOM. Hardcover. Condizione libro: New. 0814413781 New Condition. Codice libro della libreria NEW7.0409540

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