e-Riches 2.0: Next-Generation Strategies for Making Millions Online: Next-Generation Marketing Strategies for Making Millions Online - Rilegato

Fox, Scott

Rilegato

ISBN 10: 0814414621 ISBN 13: 9780814414620

Casa editrice: AMACOM, 2009

Riassunto

Whether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. Featuring inspiring and instructive success stories, as well as easy-to-implement, step-bystep methods.

Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.

Su questo libro

L'autore:

Scott Fox (Los Angeles, CA) is the top e-business success coach in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and the popular E-Commerce Success blog, radio show, and podcast. He is a frequent speaker on e-commerce and online marketing at universities, including USC and UCLA, at the Learning Annex, and at conferences such as Digital Hollywood, Venture Net, and Internet World.

Contenuti:

CONTENTS

Introduction: Marketing Your Way to e-Riches . . . . . . . . . . . . . . . . . . . . . . 1

PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED

1 My 9 Commandments for e-Riches Marketing Success . . . . . . . . . . . . . 15

2 Quick Start Guide to Getting Your Business Online . . . . . . . . . . . . . . . . 33

PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY

3 Today’s Best E-Mail Publishing Strategies. . . . . . . . . . . . . . . . . . . . . . . .39

4 RSS Feeds: The Revolution Is Being Syndicated . . . . . . . . . . . . . . . . . . 63

5 Feed-Based E-Mail Services Cut Your Production Time in Half . . . . . . . .67

6 Winning E-Mail List Building Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 78

7 Automatically Make More Money with E-Mail Autoresponders . . . . . . . . . 85

PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES

8 Online Viral Marketing: Social Media Offers

Word of Mouth on Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

9 Social Network Marketing Using Facebook, MySpace,

and LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99

10 Build Your Own Social Network Customer Community . . . . . . . . . . . . . 146

11 The Viral Marketing Power of Social Bookmarking

and Social News Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS

12 Welcome to the Blogosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167

13 Microblogging with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192

PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS

14 The Truth About Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201

15 The Public Relations Opportunity Matrix (PROM) System . . . . . . . . . . .209

16 Attracting Customers (and Search Engines) with

Online Article Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

17 How “Freemiums” Giveaway Promotions Make Money Online . . . . . . . 238

PART 6 PROFITING FROM ONLINE BROADCASTING

18 Customers Love Online Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247

19 The New Marketing Power of Free Teleseminars and Webinars. . . . . .261

20 Online Radio and Podcasts: Guest Interviews or Host Your Own . . . . .266

PART 7—BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE

PROGRAM ADVERTISING STRATEGIES

21 Increase Your Sales with Search Engine Keyword Advertising . . . . . . .273

22 Affiliate Program Advertising: Meet Your

New Worldwide Salesforce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288

PART 8 YOUR WINNING ONLINE MARKETING STRATEGY

23 Measuring Your Online Sales Success . . . . . . . . . . . . . . . . . . . . . . . . .297

24 Differentiation Strategies in a Competitive Online Marketplace . . . . . . 299

Conclusion: Let’s Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305

Appendix: Recommended Resources and Web Sites. . . . . . . . . . . . . . . . .310

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

Su questa edizione

• Editore: AMACOM
• Data di pubblicazione: 2009
• ISBN 10: 0814414621
• ISBN 13: 9780814414620
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 325