Articoli correlati a The Experience Effect: Engage Your Customers with a...
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience - Brossura
Sinossi
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 15,18
EUR 3,42 per la spedizione in U.S.A.
Destinazione, tempi e costi
Risultati della ricerca per The Experience Effect: Engage Your Customers with a...
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00088050012
Quantità: 1 disponibili
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Da: Jenson Books Inc, Logan, UT, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings. Codice articolo 4BQWN8002CM4
Quantità: 1 disponibili
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.76. Codice articolo G0814437591I4N00
Quantità: 1 disponibili
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Da: Lakeside Books, Benton Harbor, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Codice articolo OTF-S-9780814437599
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience (Paperback or Softback)
Editore:
Thomas Nelson 5/3/2010, 2010
ISBN 10: 0814437591
ISBN 13: 9780814437599
Nuovo
Paperback or Softback
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback or Softback. Condizione: New. The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience 0.79. Book. Codice articolo BBS-9780814437599
Quantità: 5 disponibili
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Da: Best Price, Torrance, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. SUPER FAST SHIPPING. Codice articolo 9780814437599
Quantità: 2 disponibili
Foto dell'editore
The Experience Effect (Paperback)
Editore:
HarperCollins Focus, New York, 2018
ISBN 10: 0814437591
ISBN 13: 9780814437599
Nuovo
Paperback
Da: Grand Eagle Retail, Mason, OH, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the experience effect. In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brands target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back. What motivates consumers to buy? Its more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780814437599
Quantità: 1 disponibili
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 242. Codice articolo 26374794052
Quantità: 4 disponibili
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Editore:
HarperCollins Focus, 2010
ISBN 10: 0814437591
ISBN 13: 9780814437599
Nuovo
Paperback / softback
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 294. Codice articolo C9780814437599
Quantità: Più di 20 disponibili
Foto dell'editore
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Print on DemandDa: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. Print on Demand pp. 242. Codice articolo 371284123
Quantità: 4 disponibili