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This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.

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Informazioni sull'autore

Herschell Gordon Lewis (Fort Lauderdale, FL) is the author of over two dozen books, including On The Art of Writing Copyand The Complete Advertising and Marketing Handbook. He is currently head of Lewis Enterprises, and is former chairman of Communicomp, a global full-service direct marketing service agency.

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