Articoli correlati a Effective E-Mail Marketing- The Complete Guide to Creating...
Sinossi
"E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!"
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Herschell Gordon Lewis (Fort Lauderdale, FL) is the author of over two dozen books, including On The Art of Writing Copyand The Complete Advertising and Marketing Handbook. He is currently head of Lewis Enterprises, and is former chairman of Communicomp, a global full-service direct marketing service agency.
Product Description
Book by Lewis Herschell Gordon
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreAmacom
- Data di pubblicazione2002
- ISBN 10 0814471471
- ISBN 13 9780814471470
- RilegaturaCopertina flessibile
- Numero di pagine288
Compra usato
Condizioni: molto buonoFormer library book; may include... Scopri di più su questo articolo
EUR 3,70
Spese di spedizione:
GRATIS
In U.S.A.
Compra nuovo
Scopri di più su questo articolo
EUR 41,76
Spese di spedizione:
EUR 3,58
In U.S.A.
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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo V17B-04250
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 11-0814471471-G
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
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Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.25. Codice articolo 0814471471-2-4
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.25. Codice articolo 0814471471-2-3
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Effective e-mail Marketing
Editore:
American Management Association, 2008
ISBN 10: 0814471471
ISBN 13: 9780814471470
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Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. xii + 288 Index. Codice articolo 2650396436
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Effective e-mail Marketing
Editore:
American Management Association, 2008
ISBN 10: 0814471471
ISBN 13: 9780814471470
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Da: Majestic Books, Hounslow, Regno Unito
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Condizione: New. pp. xii + 288. Codice articolo 58147531
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