Building Your eBay Traffic The Smart Way - Brossura

Sinclair

Brossura

ISBN 10: 0814472699 ISBN 13: 9780814472699

Casa editrice: Amacom, 2004

Riassunto

"What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds.

Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google’s new Froogle service.

Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists?

Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines.

Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers!

Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!"

Su questo libro

L'autore

Sinclair is the author of the phenomenally successfuleBay the Smart Way series, and has been interviewedby Entrepreneur magazine as well as onmore than 100 radio programs.

Contenuti

"I. INTRODUCTION

1. Introduction to New Selling Opportunities

2. The New Data Feed Marketplace

II. THE BASICS

3. Customer Service

4. Copy Writing

5. Writing Headings

6. Advanced Photography Techniques

III. BEYOND THE BASICS

7. Database, the Key to Business Success

8. eBay Auctions and Stores

9. Creating Froogle Ads

10. Creating Yahoo ads

11. Creating Ads for Other Marketplaces

12. Web Portals

IV. MAKING IT ALL WORK

13. Auction Management Services

14. eCommerce Software

15. Developing a Multi-URL Website

16. Developing a Data Feed Strategy

V. SPECIAL TECHNIQUES

17. Getting Found by the Search Engines

18. Using Email

19. Community

20. Cross Selling

21. Advertising

22. Information Centers

23. Building Your Brand

24. International Selling

25. Other Online Marketing Techniques"

Dettagli dell?edizione

• Editore: Amacom
• Data di pubblicazione: 2004
• ISBN 10: 0814472699
• ISBN 13: 9780814472699
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 288