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"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to: * Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology. Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture."
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Informazioni sull?autore
Peter Meyer (Scotts Valley, CA) is principal of The Meyer Group, a consulting firm that helps businesses create and dominate new markets. He is the author ofWarp-Speed Growth (AMACOM: 0-8144-0526-6).
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Paperback. Condizione: New. Creating and Dominating New Markets (Paperback)Business Books Help in Many Ways to Succeed in Business, and as an Entrepreneur.Business Reading Offers New Ways of Thinking, New Insights and Skill Development.Discover New Sources of Inspiration, Tips & Strategies. Make Fewer Mistakes in Business. Make More Good Decisions Faster.Learn from the Failures and Success of Business Executives and Entrepreneurs. Codice articolo book-pb-biz-L1-66
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Creating and Dominating New Markets [Paperback] MEYER, Peter
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Paperback. Condizione: new. Paperback. "Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to: * Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology. Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture." Many executives and managers want to create and then dominate new markets. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780814474587
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