Articoli correlati a How to Manage Your Global Reputation: A Guide to the...
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Rilegato
Sinossi
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Michael Morley is President of Edelman Public Relations, New York and Deputy Chairman, worldwide.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per How to Manage Your Global Reputation: A Guide to the...
Foto dell'editore
How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0814756166I4N00
Compra usato
EUR 14,77
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Da: Bay State Book Company, North Smithfield, RI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Codice articolo BSM.1DZ3Y
Compra usato
EUR 14,78
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations; - 1st Edition/1st Printing
Editore:
New York University Press, Washington Square, NY, 1998
ISBN 10: 0814756166
ISBN 13: 9780814756164
Antico o usato
Rilegato
Prima edizione
Copia autografata
Da: Books Tell You Why - ABAA/ILAB, Summerville, SC, U.S.A.
Valutazione del venditore 2 su 5 stelle
Hardcover. Condizione: Fine. Condizione sovraccoperta: Near Fine. First Edition; First Printing. An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear. SIGNED, "Good luck in your work. / It's important for so many / Michael Morley (signature) / 1999", by author Michael Morley directly on the front free end paper; Morley provides a comprehensive guide to managing your global reputation. He covers the basics of international public relations, including the history and philosophy of the field, and discusses the different dynamics of public relations, such as the media, public opinion, and the corporate culture. He also provides detailed case studies of influential public figures and organizations, and provides tips for how to improve your own public image. This essential guide will help you understand and improve your international public relations strategy.; 8vo; 172 pages; Signed by Author. Codice articolo 35080
Compra usato
EUR 27,56
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili