How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Rilegato
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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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Informazioni sull?autore
Michael Morley is President of Edelman Public Relations, New York and Deputy Chairman, worldwide.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Da: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
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Hardcover. Condizione: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Codice articolo 9017550
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - 1st Edition/1st Printing
Editore:
New York University Press, Washington Square, NY, 1998
ISBN 10: 0814756166
ISBN 13: 9780814756164
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Prima edizione
Da: Books Tell You Why - ABAA/ILAB, Summerville, SC, U.S.A.
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Hardcover. Condizione: Fine. Condizione sovraccoperta: Near Fine. First Edition; First Printing. An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear. SIGNED, "Good luck in your work. / It's important for so many / Michael Morley (signature) / 1999", by author Michael Morley directly on the front free end paper; Morley provides a comprehensive guide to managing your global reputation. He covers the basics of international public relations, including the history and philosophy of the field, and discusses the different dynamics of public relations, such as the media, public opinion, and the corporate culture. He also provides detailed case studies of influential public figures and organizations, and provides tips for how to improve your own public image. This essential guide will help you understand and improve your international public relations strategy.; 8vo; 172 pages; Signed by Author. Codice articolo 35080
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