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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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"Takes readers from strategy reviews through audits and issue identification/tracking to program development all the way to evaluation . . . contains insights for both the experienced and the aspiring in public relations." — Stephen A. Greyser, Harvard Business School "In the past few years, more authors have turned their attention to the subject of reputation and its value to an organization, but none has brought to the subject the global perspective of Michael Morley. Morley was a practitioner of international public relations long before it became fashionable, and the wealth of case history material included in this book reflects the depth of his expertise in the subject." — Paul Holmes, Reputation Management Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo N25C-03778
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How To Manage Your Global Reputation
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Condizione: New. In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company. Codice articolo 0019026
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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paperback. Condizione: Good. Updated. Corners are slightly bent. Used - Good. Codice articolo 1-L-5-1726
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How to Manage Your Global Reputation
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New York University Press, US, 2002
ISBN 10: 0814756794
ISBN 13: 9780814756799
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Paperback. Condizione: New. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations. Codice articolo LU-9780814756799
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How to Manage Your Global Reputation
Editore:
New York University Press, US, 2002
ISBN 10: 0814756794
ISBN 13: 9780814756799
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Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
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Paperback. Condizione: New. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations. Codice articolo LU-9780814756799
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How to Manage Your Global Reputation A Guide to the Dynamics of International Public Relations Cato Institute
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How to Manage Your Global Reputation A Guide to the Dynamics of International Public Relations Cato Institute
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9780814756799
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations (Paperback or Softback)
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New York University Press 5/1/2002, 2002
ISBN 10: 0814756794
ISBN 13: 9780814756799
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Paperback or Softback. Condizione: New. How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations 0.93. Book. Codice articolo BBS-9780814756799
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How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations
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Condizione: New. Codice articolo 216499-n
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