The Role of Design in International Competitiveness - Brossura

Ughanwa, D.O.; Baker, M.J.

Brossura

ISBN 10: 0815370865 ISBN 13: 9780815370864

Casa editrice: Routledge, 2019

Riassunto

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

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Informazioni sull'autore

D.O. Ughanwa, M.J. Baker

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 0815370865
• ISBN 13: 9780815370864
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 394
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania