Leading Change in a Web 2.1 World: How Changecasting Builds Trust, Creates Understanding, and Accelerates Organizational Change - Rilegato

Nickerson, Jackson A.

Rilegato

ISBN 10: 0815704844 ISBN 13: 9780815704843

Casa editrice: Brookings Inst Pr, 2010

Riassunto

Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book—the first title in the new Brookings series on Innovations in Leadership—management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines "ChangeCasting," and it should be an important part of any organization's leadership toolkit.

Leading Change in a Web 2.1 World provides fresh insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting principles, can be a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change.

Nickerson introduces us to two Fortune 1000 firms facing dire economic and competitive circumstances. Both CEOs attempted extensive organizational change using web-based video communications, but one used ChangeCasting while the other did not—Nickerson details how ChangeCasting produced positive financial results for the former. He also discusses how ChangeCasting principles were used so successfully by the Barack Obama presidential campaign in 2008.

The insights presented here will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change from the drawing board to successful implementation and replication.

Su questo libro

L'autore

Jackson Nickerson is the Frahm Family Professor of Organization and Strategy at the Olin Business School at Washington University in St. Louis. He is also director of the Brookings Executive Education program and a nonresident senior fellow in Governance Studies at the Brookings Institution. Nickerson is editor of the Innovations in Leadership series.

Product Description

Recent advances in Web 2.0 technology enable new leadership processes and techniques to create great value for organizations. In this important new book, management expert Jackson Nickerson proposes a combination of processes and techniques utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls these processes and techniques ChangeCasting.A" Leading Change in a Web 2.1 World provides new insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting's specific process and techniques, is a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change. Nickerson tells the stories of two Fortune 1000 firms facing dire economic and competitive circumstances. The CEOs of these two firms attempted extensive organizational change using web-based video communications. One CEO used ChangeCasting while the other CEO disregarded it. Nickerson traces the economic consequences of their two approaches to leading change. He also discusses how ChangeCasting was used so successfully in 2008 by President Obama's campaign. His insights will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change in the 21st century from the drawing board to successful implementation and replication.

Dettagli dell?edizione

• Editore: Brookings Inst Pr
• Data di pubblicazione: 2010
• ISBN 10: 0815704844
• ISBN 13: 9780815704843
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 148