Making & Selling Culture - Brossura

Brossura

ISBN 10: 0819553018 ISBN 13: 9780819553010

Casa editrice: Wesleyan Univ Pr, 1996

Riassunto

An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola.

To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences.

In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."

Su questo libro

Informazioni sugli autori

Richard Ohmann is Professor of English at Wesleyan University.

RICHARD OHMANN is Professor of English at Wesleyan University and author of two Wesleyan books, English in America (1996) and The Politics of Letters (1987).

Dettagli dell'edizione

• Editore: Wesleyan Univ Pr
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0819553018
• ISBN 13: 9780819553010
• Rilegatura: Copertina flessibile
• Numero di pagine: 278
• Redattore: Ohmann Richard
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile