Dynamics of International Advertising: Theoretical and Practical Perspectives

Valutazione media 2,67
( su 3 valutazioni fornite da GoodReads )
 
9780820463605: Dynamics of International Advertising: Theoretical and Practical Perspectives

I migliori risultati di ricerca su AbeBooks

1.

Mueller, Barbara
Editore: Peter Lang Publishing
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Quantità: 1
Da
Phatpocket Limited
(Waltham Abbey, HERTS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Peter Lang Publishing. Condizione libro: New. New. Book is new and unread but may have minor shelf wear. Codice libro della libreria Z1-C-019-00988

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,47
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,07
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

Mueller, Barbara
Editore: Peter Lang International Academic Publishers (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Brossura Quantità: 1
Da
Book Deals
(Lewiston, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Peter Lang International Academic Publishers, 2006. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed-from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource. Codice libro della libreria ABE_book_new_0820463604

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 28,03
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Mueller, Barbara
Editore: Peter Lang International Academic Publishers (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Paperback Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Peter Lang International Academic Publishers, 2006. Paperback. Condizione libro: New. book. Codice libro della libreria 0820463604

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 28,05
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

4.

Mueller, Barbara
Editore: Peter Lang Publishing Inc, United States (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Paperback Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Peter Lang Publishing Inc, United States, 2006. Paperback. Condizione libro: New. 2nd Revised edition. 251 x 175 mm. Language: English . Brand New Book. Codice libro della libreria LIB9780820463605

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 45,93
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Mueller, Barbara
Editore: Peter Lang Publishing Inc, United States (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Peter Lang Publishing Inc, United States, 2006. Paperback. Condizione libro: New. 2nd Revised edition. 251 x 175 mm. Language: English . Brand New Book. Codice libro della libreria LIB9780820463605

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,18
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Mueller, Barbara
Editore: New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2004, 2006. X, 342 pp., num. ill. (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Brossura Quantità: 10
Da
Valutazione libreria
[?]

Descrizione libro New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2004, 2006. X, 342 pp., num. ill., 2006. Condizione libro: New. Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed ? from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource. Codice libro della libreria 69362

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,85
Da: Svizzera a: U.S.A.
Destinazione, tempi e costi

7.

Mueller, Barbara
Editore: Peter Lang Publishing (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Paperback Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Peter Lang Publishing, 2006. Paperback. Condizione libro: New. 2nd edition. Codice libro della libreria DADAX0820463604

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 49,63
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,74
In U.S.A.
Destinazione, tempi e costi

8.

Mueller, Barbara
Editore: Peter Lang Publishing Inc (2004)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Brossura Quantità: 1
Da
English-Book-Service Mannheim
(Mannheim, Germania)
Valutazione libreria
[?]

Descrizione libro Peter Lang Publishing Inc, 2004. Condizione libro: New. Codice libro della libreria L9780820463605

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 53,61
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

9.

Mueller, Barbara
Editore: Peter Lang Jan 2006 (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Taschenbuch Quantità: 1
Valutazione libreria
[?]

Descrizione libro Peter Lang Jan 2006, 2006. Taschenbuch. Condizione libro: Neu. 255x182x25 mm. Neuware - Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource. 342 pp. Englisch. Codice libro della libreria 9780820463605

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 12,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

10.

Mueller, Barbara
Editore: Peter Lang Jan 2006 (2006)
ISBN 10: 0820463604 ISBN 13: 9780820463605
Nuovi Taschenbuch Quantità: 1
Da
Rheinberg-Buch
(Bergisch Gladbach, Germania)
Valutazione libreria
[?]

Descrizione libro Peter Lang Jan 2006, 2006. Taschenbuch. Condizione libro: Neu. 255x182x25 mm. Neuware - Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource. 342 pp. Englisch. Codice libro della libreria 9780820463605

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 17,13
Da: Germania a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro