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Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
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Lights, Camera, Campaign!: Media, Politics, and Political Advertising (Popular Politics and Governance in America)
Editore:
Peter Lang Inc., International A, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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paperback. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week! Codice articolo 3TWDDA005ALI
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Lights, Camera, Campaign! : Media, Politics, and Political Advertising
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Lang AG International Academic Publishers, Peter, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 56733677-6
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Lights, Camera, Campaign! : Media, Politics, and Political Advertising
Editore:
Lang AG International Academic Publishers, Peter, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 57656384-75
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Lights, Camera, Campaign!: Media, Politics, and Political Advertising (Popular Politics and Governance in America)
Editore:
Peter Lang Inc., International Academic Publishers, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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Lights, Camera, Campaign! : Media, Politics, and Political Advertising
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Peter Lang Inc., International Academic Publi 2004-10, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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Lights, Camera, Campaign!
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Peter Lang Publishing Inc, US, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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Paperback. Condizione: New. Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture. Codice articolo LU-9780820468310
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Lights, Camera, Campaign!
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Peter Lang Inc., International Academic Publishers, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture. 344 pp. Englisch. Codice articolo 9780820468310
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Lights, Camera, Campaign!: Media, Politics, and Political Advertising (Popular Politics and Governance in America)
Editore:
Peter Lang Inc., International Academic Publishers, 2004
ISBN 10: 0820468312
ISBN 13: 9780820468310
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