Magazines: A Complete Guide to the Industry: 2 - Brossura

Sumner, David E.; Rhoades, Shirrel

Brossura

ISBN 10: 082047617X ISBN 13: 9780820476179

Casa editrice: Peter Lang Pub Inc, 2006

Riassunto

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view – individual magazines – to the «macro» view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Su questo libro

Informazioni sull'autore

The Authors : David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing : Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996). Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.

Dettagli dell'edizione

• Editore: Peter Lang Pub Inc
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 082047617X
• ISBN 13: 9780820476179
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 224
• Contatto del produttore: r.boehm-korff@peterlang.com; r.boehm-korff@peterlang.com; ; Gontardstraße 11; Berlin; 10178; Germania