Articoli correlati a Branded: Sharing Jesus With a Consumer Culture

Branded: Sharing Jesus With a Consumer Culture - Brossura

Sinclair, Tim

 
9780825438943: Branded: Sharing Jesus With a Consumer Culture
Brossura
ISBN 10: 0825438942 ISBN 13: 9780825438943
Casa editrice: Kregel Pubns, 2011

Sinossi

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople—people who are intimidated and embarrassed by the word “evangelism” and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

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Editore
Kregel Pubns
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0825438942
ISBN 13 
9780825438943
Rilegatura
Copertina flessibile
Numero di pagine
143
Contatto del produttore
non disponibile
Persona responsabile
non disponibile