This practical step-by-step guide covers both qualitative and quantitative dissertations. It is customized for MBA students, to reflect: length of MBA dissertations; typical MBA course structures; previous experience of students; and MBA assessment criteria. Each stage of the dissertation process is covered, from research design through to presentation, illustrated with plentiful examples. It emphasizes the evaluation of material and how to make the best use of one's tutor.
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Book by White Brian
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