Steele and Elder draw their examples from academic libraries, where their own experience is, but intend their guide to be useful to librarians in any context. They explain how to set meaningful goals, build a winning development team, develop donor profiles and prospects, communicate the library's mission, and approach major donors with confidence and specificity. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Written by a librarian who has also been a professional fundraiser and by a library fundraiser who is also a public relations professional, this revised and updated book offers an original perspective on the neglected subject of raising money for libraries.
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