Creating The Customer-driven Library: Building On The Bookstore Model - Brossura

Woodward, Jeannette A.

Brossura

ISBN 10: 0838908888 ISBN 13: 9780838908884

Casa editrice: Ala Editions, 2004

Riassunto

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores.

Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission—to broaden library use and increase relevance while serving community needs—libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to:

• Offer accessible, customer-friendly signs, catalogs, and interior spaces
• Identify the unique needs of your library's community—then meet those needs
• Create a step-by-step, customized promotion plan that communicates with your market
• Find cost-effective ways to connect-—from user-friendly web sites to promo brochures
• Show customers what the library has to offer and entice them to give it a try

Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to "Become better than a bookstore," even without a hefty budget.

Dettagli dell'edizione

• Editore: Ala Editions
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0838908888
• ISBN 13: 9780838908884
• Rilegatura: Copertina flessibile
• Numero di pagine: 234
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania