Sinossi
Provides information on effective marketing and branding strategies for libraries.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company.Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit?In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference. With branding scaled and tailored to the nonprofit public library arena, this guide: clarifies marketing and branding; explains where to start; shows how to define the message and grab attention with visuals; and, considers pitfalls.The book covers everything from working with outside experts to evaluating and maintaining your library's brand, illustrated by case studies from other libraries. For those who have made a start, the chapters stand on their own - librarians can pick up wherever they left off. End-of-chapter exercises enhance the feedback process. Tips, suggestions for success, and answers to frequently asked questions ensure your team collaborates on a library brand that will bring more patrons through the door!
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Creating Your Library Brand
Editore:
ALA Editions (edition Illustrated), 2009
ISBN 10: 0838909620
ISBN 13: 9780838909621
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Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0838909620-8-1
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EUR 4,54
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Creating Your Library Brand
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00086275320
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EUR 4,65
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Quantità: 2 disponibili
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Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
Editore:
American Library Association, 2008
ISBN 10: 0838909620
ISBN 13: 9780838909621
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Prima edizione
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 2549625-6
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EUR 6,09
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Quantità: 1 disponibili
Foto dell'editore
Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
Editore:
American Library Association, 2008
ISBN 10: 0838909620
ISBN 13: 9780838909621
Antico o usato
Brossura
Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP91326742
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EUR 6,09
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Quantità: 1 disponibili
Foto dell'editore
Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
Editore:
American Library Association, 2008
ISBN 10: 0838909620
ISBN 13: 9780838909621
Antico o usato
Brossura
Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 2549625-6
Compra usato
EUR 6,09
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
Editore:
American Library Association, 2008
ISBN 10: 0838909620
ISBN 13: 9780838909621
Antico o usato
Brossura
Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 9247240-6
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EUR 6,09
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Quantità: 1 disponibili
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Creating Your Library Brand
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0838909620I4N10
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EUR 6,12
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Creating Your Library Brand
Da: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
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Condizione: Acceptable. PLEASE NOTE: FORMER LIBRARY BOOK. IT MAY HAVE IDENTIFYING STAMPS, MARKS, STICKERS, ETC. Former Library book. paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues. Codice articolo D-03-5363
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EUR 3,53
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Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: As New. Unread book in perfect condition. Codice articolo 5849309
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EUR 61,83
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Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Condizione: As New. Unread book in perfect condition. Codice articolo 5849309
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EUR 67,77
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