Making Sense of Business Reference: A Guide for Librarians and Research Professionals - Brossura

Ross, Celia

Brossura

ISBN 10: 083891084X ISBN 13: 9780838910849

Casa editrice: Ala Editions, 2012

Riassunto

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide

• Explains how to conduct the reference interview, with tips for helping clients help themselves
• Identifies important business resources, both free and fee-based
• Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics

A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.

Dettagli dell'edizione

• Editore: Ala Editions
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 083891084X
• ISBN 13: 9780838910849
• Rilegatura: Copertina flessibile
• Numero di pagine: 186
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Germania