Making Sense of Business Reference: A Guide for Librarians and Research Professionals - Brossura

Ross, Celia

 
9780838910849: Making Sense of Business Reference: A Guide for Librarians and Research Professionals

Sinossi

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide

  • Explains how to conduct the reference interview, with tips for helping clients help themselves
  • Identifies important business resources, both free and fee-based
  • Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics

A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.

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9780838995969: Making Sense of Business Reference: A Guide for Librarians and Research Professionals

Edizione in evidenza

ISBN 10:  0838995969 ISBN 13:  9780838995969
Casa editrice: American Library Association, 2013
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