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Sinossi
Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole.
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.
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Informazioni sull'autore
Leo Bogart has taught at Columbia University, New York University, and the Illinois Institute of Technology.
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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Ntc Pub Group (edition Subsequent), 1995
ISBN 10: 0844230146
ISBN 13: 9780844230146
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Hardcover. Condizione: Very Good. Subsequent. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0844230146-11-1-29
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0844230146.G
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Strategy in Advertising : Matching Media and Messages to Markets and Motivations
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McGraw-Hill/Contemporary, 1995
ISBN 10: 0844230146
ISBN 13: 9780844230146
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Condizione: Very Good. 3rd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP79648240
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_443584012
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0844230146I4N00
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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Condizione: New. Satisfaction Guaranteed or your money back. Codice articolo 0844230146
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)
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