Articoli correlati a Sales Promotion Essentials
Sinossi
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
- * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Don E. Schultz is Professor of Advertising and Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, where he and his associates have pioneered the country's first graduate program in Integrated Marketing Communications. He is also President of his own marketing communications and management firm, Agora, Inc., Evanston, Illinois.Before joining Northwestern in 1977, Schultz was Senior Vice President of Tracy Locke Advertising and Public Relations in Dallas. He has consulted, lectured and held seminars on marketing, marketing communications, advertising, sales promotion, direct marketing and creative strategy in the United States, Europe, South America and Asia.Schultz is Editor, Journal of Direct Marketing, Director of the Promotion Marketing Association of America, and the first recipient of the Direct Marketing Educator of the Year Award, presented by the Direct Marketing Educational Foundation.
Contenuti
- 1. Sales Promotion: Introduction and Current Trends 2. Planning Sales Promotion Programs 3. Selecting the Appropriate Promotional Tools 4. Coupons 5. Special Packs 6. Continuity Programs 7. Refunds 8. Sweepstakes and Contests 9. Through-the-Mail Premiums 10. Sampling Programs 11. Cause-Related Promotions 12. Price Discounts 13. Trade Deals
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Education
- Data di pubblicazione1998
- ISBN 10 0844233552
- ISBN 13 9780844233550
- RilegaturaCopertina flessibile
- Numero edizione3
- Numero di pagine231
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Condizioni: molto buonoItem in very good condition! Textbooks... Scopri di più su questo articolo
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques. and How to Use Them
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques. and How to Use Them
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques. and How to Use Them
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques. and How to Use Them
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques. and How to Use Them
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques. and How to Use Them
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McGraw-Hill Companies, The, 1998
ISBN 10: 0844233552
ISBN 13: 9780844233550
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques. and How to Use Them
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