Media Planning: A Practical Guide

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9780844235127: Media Planning: A Practical Guide

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

  • Thoroughly discusses the major media forms including Interactive and Out-of-Home.
  • Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
  • Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Surmanek, Jim
Editore: McGraw-Hill Education 1996-02-01 (1996)
ISBN 10: 0844235121 ISBN 13: 9780844235127
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Descrizione libro McGraw-Hill Education 1996-02-01, 1996. PAPERBACK. Condizione libro: New. 0844235121 BRAND NEW. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice libro della libreria Z0844235121ZN

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Surmanek, Jim
Editore: McGraw-Hill (1996)
ISBN 10: 0844235121 ISBN 13: 9780844235127
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Descrizione libro McGraw-Hill, 1996. Paperback. Condizione libro: New. 3RD EDITION, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice libro della libreria 9032320

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Jim Surmanek
Editore: NTC Publishing Group,U.S., United States (1996)
ISBN 10: 0844235121 ISBN 13: 9780844235127
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Descrizione libro NTC Publishing Group,U.S., United States, 1996. Paperback. Condizione libro: New. 3rd edition. Language: English . Brand New Book. The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency. Codice libro della libreria AA39780844235127

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Jim Surmanek
Editore: NTC Publishing Group,U.S., United States (1996)
ISBN 10: 0844235121 ISBN 13: 9780844235127
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Descrizione libro NTC Publishing Group,U.S., United States, 1996. Paperback. Condizione libro: New. 3rd edition. Language: English . Brand New Book. The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency. Codice libro della libreria AA39780844235127

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Descrizione libro McGraw-Hill Education, 1995. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780844235127

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Descrizione libro McGraw-Hill Education 2/1/1996, 1996. Paperback or Softback. Condizione libro: New. Media Planning: A Practical Guide, Third Edition. Book. Codice libro della libreria BBS-9780844235127

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Descrizione libro McGraw-Hill Education, 2017. Paperback. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0844235121

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Descrizione libro McGraw-Hill. Paperback. Condizione libro: New. Paperback. 224 pages. Dimensions: 8.9in. x 5.9in. x 0.7in.The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The GlossaryIndex is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780844235127

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Descrizione libro McGraw-Hill Education, 1995. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CM-9780844235127

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Editore: McGraw-Hill Education (1995)
ISBN 10: 0844235121 ISBN 13: 9780844235127
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Descrizione libro McGraw-Hill Education, 1995. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780844235127

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