AMA Dictionary of Marketing Terms - Rilegato

Bennett, Peter

Rilegato

ISBN 10: 0844235989 ISBN 13: 9780844235981

Casa editrice: McGraw-Hill Education, 1995

Riassunto

Published by the world's foremost authority, the American Marketing Association, this completely revised and expanded edition of the AMA Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today's most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use. The AMA Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives Peter D. Bennett, PhD, is Associate Dean and Professor of Marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

Su questo libro

Informazioni sull?autore

Peter D. Bennett, Ph.D., is associate dean and professor of marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 1995
• ISBN 10: 0844235989
• ISBN 13: 9780844235981
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 336
• Contatto del produttore: non disponibile