Articoli correlati a Guide to Writing for the Business Press
Sinossi
Despite its importance to the general society and the special communities it serves, the business press (or, as it is sometimes called, the "trade press" or the "specialized business press") has never had a working model. That is what Guide to Writing for the Business Press provides.
Clinton takes the reader through the key elements of writing for the action-oriented, reader-directed information publications that are the business press, including targeting to the needs of a specialized readership; creating the most effective editorial identity through the proper editorial "architecture"; finding, developing and organizing the best sources of information; interviewing: How to ask the right questions and how to organize responses; structuring and presenting stories and publications in the most effective ways; and using all of the journalist's information research tools to best advantage.
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Informazioni sull'autore
Patrick Clinton is Assistant Professor of Journalism in the Medill School of Journalism of Northwestern University.
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Guide to Writing for the Business Press
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0844236640. Codice articolo 9498680
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Guide to Writing for the Business Press
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0844236640. Codice articolo 9989650
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Guide To Writing For The Business Press
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NTC Business Books, USA, 1997
ISBN 10: 0844236640
ISBN 13: 9780844236643
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