Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning - Rilegato

Paich, Mark; Peck, Corey; Valant, Jason J.

Rilegato

ISBN 10: 0849327296 ISBN 13: 9780849327292

Casa editrice: CRC Press, 2004

Riassunto

Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic and accessible way. An appendix covers more technical points of dynamic model analysis including agent-based approaches and mathematics of continuous formulations, and details for choice models and conjoint analysis.

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Contenuti

Focusing on cross-functional coordination and knowledge integration, this book introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic and accessible way. The appendix covers more technical points of dynamic model analysis including agent-based approaches and mathematics of continuous formulations, and details for choice models and conjoint analysis.

Dettagli dell'edizione

• Editore: CRC Press
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0849327296
• ISBN 13: 9780849327292
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 328
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile