Articoli correlati a New Food Product Development: From Concept to Marketplace
Sinossi
This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed. Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
Introduction. The Generation of New Product Ideas. Screening for the Better Ideas. From Product Concepts to Conceived Products: The Development Process. Refining the Screening Procedures for the Product. The Final Screening: Going to Market. New Food Product Development in the Food Service Industry. Product Development for the Food Ingredient Industry. Organizing for New Product Development. Back to the Future. Index.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreCRC Press
- Data di pubblicazione1994
- ISBN 10 0849380022
- ISBN 13 9780849380020
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine304
- Contatto del produttorenon disponibile
Compra usato
Condizioni: molto buonoMay have limited writing in cover...
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New Food Product Development: From Concept to Marketplace
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Codice articolo G0849380022I4N00
Quantità: 1 disponibili
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New Food Product Development: From Concept to Marketplace
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0849380022. Codice articolo 9931209
Quantità: 1 disponibili