Articoli correlati a Destination Benchmarking: Concepts, Practices, and...

Destination Benchmarking: Concepts, Practices, and Operations - Rilegato

Kozak, Metin

 
9780851997452: Destination Benchmarking: Concepts, Practices, and Operations
Rilegato
ISBN 10: 0851997457 ISBN 13: 9780851997452
Casa editrice: Cab Intl, 2003

Sinossi

Benchmarking is an established tool for quality improvement in certain industries (e.g. manufacturing and service), but benchmarking in tourism businesses and tourism destinations has not been widely investigated. The aim of this book is to evaluate different approaches to benchmarking and their applications within tourism destinations. The book considers organization benchmarking--performance evaluation of a particular organization and its departments--and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes, etc. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.

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Product Description

Book by Kozak M

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Cab Intl
Data di pubblicazione
2003
Lingua
Inglese
ISBN 10 
0851997457
ISBN 13 
9780851997452
Rilegatura
Copertina rigida
Numero di pagine
240
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

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Assago Milano
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