Reputational Risk: A question of trust - Brossura

Drennan, Lynn T.; Bates, Ian

 
9780852977637: Reputational Risk: A question of trust

Sinossi

* Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM),
* Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start)
* A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism

An organization’s own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it.

Aimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Atkins Derek Bates Ian Drennan Lynn

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.