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How to Do Critical Discourse Analysis: A Multimodal Introduction - Brossura

Machin, David; Mayr, Andrea

 
9780857028921: How to Do Critical Discourse Analysis: A Multimodal Introduction
Brossura
ISBN 10: 0857028928 ISBN 13: 9780857028921
Casa editrice: SAGE Publications Ltd, 2012

Sinossi

Using a multimodal approach graphic, vocal, written How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

David Machin is lecturer at Cardiff University.

Dalla quarta di copertina

Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyze and understand the relationship between language, discourse and social practices.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SAGE Publications Ltd
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
0857028928
ISBN 13 
9780857028921
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
236
Contatto del produttore
non disponibile
Persona responsabile
non disponibile