The Write Approach: Techniques for Effective Business Writing - Brossura

Stockard, Olivia, Ph.D.

Brossura

ISBN 10: 0857248316 ISBN 13: 9780857248312

Casa editrice: Brill Academic Pub, 2011

Riassunto

Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it.

Key Features
* Includes exercises, worksheets, and sample revisions
* Covers memos, letters, and ways to catch readers' eyes
* Teaches how to judge writing quality
* Incorporates actual writing samples from large and small businesses
* Emphasizes results-oriented writing

Su questo libro

L'autore

"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, "The Write Approach" will be useful both for readers working on their own and as a text in business writing classes." Walter Blanco, Professor of English, Lehman College, New York

Product Description

Book by Olivia Stockard

Dettagli dell'edizione

• Editore: Brill Academic Pub
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0857248316
• ISBN 13: 9780857248312
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 202
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile