Strategy and Marketing: A Case Approach: Case Study Approach - Brossura

Simmonds, Kenneth

 
9780860036456: Strategy and Marketing: A Case Approach: Case Study Approach

Sinossi

The second edition of this leading case book is reduced in size but again offers a wide range of tested cases dealing with strategic marketing and the functional marketing approach. Over 30% of the cases are new. The contributors are all outstanding international specialists in the field.

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9780860035435: Strategy and Marketing: A Case Approach

Edizione in evidenza

ISBN 10:  0860035433 ISBN 13:  9780860035435
Casa editrice: Humanities Pr, 1986
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