Articoli correlati a Strategy and Marketing: A Case Approach: Case Study...

Strategy and Marketing: A Case Approach: Case Study Approach - Brossura

Simmonds, Kenneth

 
9780860036456: Strategy and Marketing: A Case Approach: Case Study Approach

Sinossi

The second edition of this leading case book is reduced in size but again offers a wide range of tested cases dealing with strategic marketing and the functional marketing approach. Over 30% of the cases are new. The contributors are all outstanding international specialists in the field.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.