Customer Retention: An Integrated Process for Keeping Your Best Customers - Rilegato

Lowenstein, Michael W.

 
9780873892575: Customer Retention: An Integrated Process for Keeping Your Best Customers

Sinossi

Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers. Annotation copyright Book News, Inc. Portland, Or.

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Book by Lowenstein Michael W

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