Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods: Development and Use of Questionnaires - Rilegato

Hayes, Bob E.

 
9780873893626: Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods: Development and Use of Questionnaires

Sinossi

This second edition of the text provides detailed information on how to construct, evaluate and use questionnaires for measuring customer satisfaction levels.

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