Articoli correlati a Competing for Customers And Winning With Value: Breakthrough...

Competing for Customers And Winning With Value: Breakthrough Strategies for Market Dominance - Brossura

Reidenbach, R. Eric; Goeke, Reginald W.

 
9780873896801: Competing for Customers And Winning With Value: Breakthrough Strategies for Market Dominance
Brossura
ISBN 10: 0873896807 ISBN 13: 9780873896801
Casa editrice: Asq Pr, 2006

Sinossi

To improve business performance, Reidenbach and Goeke explain how to use the concepts of customer value and competitive planning to dominate the marketplace. They discuss value and its relationship to market performance, corporate strategy, where and how an organization competes, customer acquisition and retention, managing value proposition, monitoring plan effectiveness, and plan deployment. Planning forms are included. Reidenbach and Goeke work for Market Value Solutions, a consulting group. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Asq Pr
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
0873896807
ISBN 13 
9780873896801
Rilegatura
Copertina flessibile
Numero di pagine
194
Contatto del produttore
non disponibile
Persona responsabile
non disponibile