Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism - Rilegato

Barney, Robert Knight; Wenn, Stephen R.; Martyn, Scott G.

Rilegato

ISBN 10: 0874807131 ISBN 13: 9780874807134

Casa editrice: Univ of Utah Pr, 2002

Riassunto

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.

Su questo libro

Informazioni sull?autore

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.
 

Dettagli dell'edizione

• Editore: Univ of Utah Pr
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0874807131
• ISBN 13: 9780874807134
• Rilegatura: Copertina rigida
• Numero di pagine: 480
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile